Our mission

Welcome to Avenew.

We're a wellness community designed to help you reclaim your spark.

We were born from the belief that you really can have it all - the career, the relationships, the lifestyle, the joy - and that we're better able to build these things when feel our best.

We host monthly events rooted in movement and mindset because we believe a good life stems from health in body, mind, and spirit.

More than just a fitness club, Avenew is a space to connect with people who "get it" - we're where community fuels inspiration, momentum, and the confidence to go after the life you love.

Our people

Avenew is for wellness-focused go-getters who want to feel good and build a life they love. Our community is made up of busy, ambitious people who value movement, connection, and meaningful experiences - and are looking for wellness that fits into real life.

Whether you’re prioritizing your health, career, relationships, or lifestyle, Avenew is here to help you tap into new energy and momentum.

Our story

Hi, we're Alex and Luciano.

Avenew started during a season of life where everything felt full - busy careers, growing responsibilities, and a shared commitment to staying active and connected. Fitness was one of the first ways we bonded, and it quickly became a grounding force as we navigated life together.

As our relationship grew, so did the realization that prioritizing well-being wasn’t something to “fit in” later - it was essential to sustaining the lives we were building. We wanted a space that made movement and mindset feel accessible, energizing, and community-driven, even in the midst of demanding schedules.

What began early in our relationship as a simple idea has evolved into Avenew: a wellness community shaped by real life. Through thoughtfully curated events and experiences, Avenew brings people together to move, reset, and connect - without pressure, pretense, or perfection.